‘The GFree Radio Show’ is the word’s only weekly ‘audio-blog’ (or podcast), for Coeliacs and the gluten-free community. I’m Peter Stewart, a fellow-Coeliac and professional broadcaster and I produce and present each episode.
The Show was launched on June 1st at the Allergy and FreeFrom Show and with their support I secured dozens of exhibitor interviews which were included in a series of special ‘launch episodes’.
In its first two months, ‘The GFree Radio Show’ notched up more than 2,000 listens.
As there are already many superb written blogs and because of my background, it was sensible to do something for the community that was different. And as each podcast is in (gluten-free) bite-sized chunks, people can listen while they are doing something else. Try driving or jogging while you read a website!
‘The GFree Radio Show’ is produced to a high standard, with a fully-licenced theme tune and professional voice-over. In a magazine-style, each episode contains a wide variety of content:
News items and comment: perhaps a new survey or research into Coeliac Disease, or links between gluten and other health issues.
Food updates: such as new GFree products and their availability, or other items regarding nutrition and exercise.
But the main difference is the interviews. On radio you can actually hear what people have to say: the passion for their new product or their despair over their diagnosis.
Each weekly episode contains at least two interviews. Usually one with a GFree food supplier, who have ranged from home bakers to ‘multinationals’ such as Heinz or Warburton/Newburn’s.
Or it might be a chat with a fellow Coeliac who’s written a great blog, or with whom we can talk about, say, advice for a GFree holiday or GFree food at Glastonbury.
We also ran a series of expert advice on setting up a GFree food business; in the past we’ve run interviews with parents of children with allergies, a newly-diagnosed teenager whose journey we’re following, and a mini-documentary from a GFree supper-club. We’ve heard from a record-breaking cross-Atlantic rower who’s a Coeliac and ‘in-the-can’ are interviews with the Coeliac and Olympic medal-winning cyclist Craig Maclean, and the organiser of a GF restaurant & deli tour of New York.
Our recent interview with the organiser of the 20ppm campaign in the US minutes after the FDA announcement was made, was in the next edition and online within two hours. Our conversation with Cheryl Ryder of @DribbleDelights was in the episode immediately after she’d won funding for her allergy-free baby-food; our conversation with Genius’ Lucinda Bruce-Gardyne dovetailed with her Sunday Times profile.
We reach out to supporters on twitter, but although we have a website, we’ve purposefully stayed away from developing it, or facebook: we prefer to stick to our ‘audio’ niche.
‘The GFree Radio Show’ is free, and available to download or stream on phones or computers via itunes and bit.ly/hearitnow .